great article. Google has woken up about geography on the web and the importance of geospatial data to "real" people and to business.
Google Maps and Google Earth are great consumer facing applications that people are familiar with, but google has many much deeper initiatives incorporating geograhic data found on the web.
http://www.directionsmag.com/article.php?article_id=2409&trv=1
on point quote from this article:
"The Google Earth and Maps teams work to geolocate all information and help users find that information geospatially. While users need both halves, the finding part is a core Google skill and one that is very useful even when what is found is not hosted at Google, as is famously the case with Google Web Search. The launch of Google KML Search initiates this Google Earth Search capability for all of the world's spatially organizable data."
-Michael Jones, Google's Chief Technologist for Google Earth, Maps, Local
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