Location Based Services are Coming

http://www.seobythesea.com/?p=540

JumpTap is clearly embracing protecting its IP. there are at least three of the above patent applications that include geographic applications on mobile devices. location based services are going to be a huge business. in fact, Qualcomm made a billion dollar bet on this in 2000 with the acquisition of the Snap Track IP portfolio. JumpTap seems aggressive, but they are late to the party; seven years behind QCOM.

http://www.qualcomm.com/press/releases/2000/press314.html

they are also 11 years behind another key geography patent. US Patent No 5,930,474.

http://www.google.com/patents?vid=USPAT5930474&id=mWcpAAAAEBAJ&dq=5930474

Mobile is going to be a mutibillion business. Ballmer and Schimidt concur…..

“The leading edge battleground between us and Google in local search really will come on the phone.”
- Steve Ballmer, Microsoft Chief Executive Officer, commenting on mobile local search

“Mobile advertising [is] the company’s single most exciting opportunity.”
- Eric Schmidt, Google Chief Executive